LMU Training Logo
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Gmail
  • Print Friendly

Why You Should Consider Content Repurposing

Aug 5, 2016 | Business Development, Content Marketing, Email Marketing, Local Marketing, Marketing, Online Marketing

content-is-king
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Gmail
  • Print Friendly
Content makes the online world go round. Content is what drives interest, engagement and profits when it comes to any online marketing effort. There is no other skillset or element that is more important to online success than quality content. As has been said, over and over, content is king. However, not every type of content is king. The real ruler of the online world is good, solid content. Why? Because good informative content grabs a visitor’s attention and keeps them focused on your message from the starts of your sales funnel right through to the buy button. Anything less and you’re simply driving business to your competition’s webpages. So, the question becomes how do you keep on delivering quality content to your audience day in and day out?  The answer is with Content Repurposing.

What is content repurposing?

Well, as the name implies, it is the process of taking original content and transforming into new content without the effort of creation. As we all know, the real work in content creation lays in the act of creation. You need to come up with a new idea, a new angle or a new riff. Then you have to translate the idea, angle or riff into an easily digestible portion of content that will wow your visitors, grab and keep their attention and turn them from audience into paying customers. Anyone can do this once in a while. However, trying to do it on a regular basis can rapidly become a daunting task. This is where content repurposing comes to the rescue.

Some Content Repurposing Advantages

We all know that recycling is an environmentally friendly act. However, there is another element to recycling that not many people consider. Recycling is an extremely efficient and cost effective way of reusing a resource. Consider aluminum or paper. Both of the substances are necessary to a functioning, modern lifestyle. However, aluminum and paper are both extremely expensive to extract from the natural environment. Despite this extraction cost, the price of both substances needs to be kept to a minimum. If the cost goes up, the price of things containing aluminum and paper rises to a point where they are no longer affordable. When this happens, that functioning, modern lifestyle begins to grind to a halt. In short, people need aluminum and paper but can’t afford the extraction cost it takes to obtain them.

The answer to this problem is recycling. When used aluminum and paper are recycled, the great cost of extraction is balanced out by the relatively cheap cost of recycling. This results in more aluminum and paper being available at a price acceptable to the average consumer. So, at this point, you may be asking yourself “What does any of this have to do with content repurposing?” The answer is quite a lot.

recycle
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Gmail
  • Print Friendly
You see content repurposing is a lot like recycling. In fact, content repurposing is exactly like recycling when it comes to efficiency and cost effectiveness.  Let’s face it, creating original, high quality content is a difficult and expensive process. It’s difficult because information presented in a logical, clever and engaging format requires large amounts of research and thought. It’s expensive because all that research and thought takes time and, as the old saying goes, time is money. The cost of content creation, in this sense, is exactly like the extraction cost for aluminum and paper. The time and effort of creating content is so high that it stops people from content marketing altogether.

Content repurposing, again like the aluminum and paper example, balances out and reduces the high cost of content creation. This means that content once again becomes “affordable” for the business person engaging in content marketing. Now, by affordable we don’t mean purchase price. What we mean is that content repurposing allows the average person to be able to drip out repurposed content to their target audience simply by changing the way the original content looked or read. So, the next time you reach for a paper product or a cool drink in an aluminum can, remember content repurposing and how it can make your content creation needs easier, quicker and less stressful.

Tips and Tricks for Creating New Content Quickly

Creating new content can be a frustrating and time consuming thing for many people. While it is important to update your websites and blogs regularly, it can be difficult to know what to write about. This is why you should take the time to learn how to repurpose some of your existing content.

By applying easy to follow tips to your existing content you can quickly write new blog posts, short reports, create videos and more within hours instead of days. There is nothing hard or complicated about repurposing your content. Once you understand how to do this you will probably find it fun. You may even look forward to coming up with your own unique ideas for repurposing content.

laptop-425826_1280
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Gmail
  • Print Friendly
A good example of this applies to creating short videos. Creating videos is normally something you either like or dislike doing. But by using content repurposing methods you can easily create videos on a regular basis.

One of the easiest video creation methods is to take an article and record yourself reading it on video. All you need is a webcam and a mic to achieve this. If you don’t want to appear on camera then create a slide presentation of your video. You can get really creative and fancy here by adding in music and transition features. All of this can be done on Windows Movie Maker if you don’t have any other video software.

Need something new to offer to your list? You could take a report and chop it up into 10 or 12 lessons. You have now just created an email course! To simplify this process use your autoresponder account to deliver each lesson weekly or monthly.

social-media-1405601_640
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Gmail
  • Print Friendly
Social sites are extremely important and you should have some type of presence for your business on at least one social account. Posting consistently is another huge requirement, you need to get your face and name out into the spotlight on a regular basis.

If you are stuck with how to come up with content for your social posts start using snippets of your articles and blog posts. This is actually a great method for getting your fans from your social site onto your website and even onto your mailing list.

The biggest trick to remember when repurposing your content is that you want to change the appearance of the original piece of content. Reformat it, add images, turn it into a video or slide show and you have just successfully repurposed content.

Several Tips on Where to Look for Content

Giveaway, word cloud concept on white background.
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Gmail
  • Print Friendly

If you run a website then you probably give away free content or gifts to your website visitors. One common problem for marketers is to know what type of content to give away and then to know how to actually create it.

Well, I have a great solution for this and it is to simply reuse some of your existing content and turn it into a report. You can give away this report, use it as a free gift or even sell it. All of this can be quickly achieved if you follow my methods below.

For this you can use content which you may have already published on your blog. Or you can use some of that content which you purchased and which is still sitting on your computer!

All you need for a giveaway report is a short report of about 10 pages. Simply take several blog posts or unused articles and combine them into a report. Of course you will need to use related content and to ensure that each article runs in some form of chronological order. You may need to add a few paragraphs to get the flow of the material right.

Once you have your report compiled you can easily spruce it up with images or photographs. If you add a contents page, an introduction and a conclusion your report will look more professional. It doesn’t hurt to run a header or footer along with some page numbering as well.

You may want to create a cover for your report. For this you can use any of the page cover templates which are included in programs such as Microsoft Word. Or you may wish to create your own covers or get someone to do them for you.

Using this method you can easily whip up a new report in hours and have a new gift to give to your subscribers. Your new report could be used as a bonus gift with another product or you may want to use this method to create longer reports that you can sell.

Creating a quick and easy report can be easily done by repurposing content that you own. You do not have to do any additional research or go to the expense of hiring a freelance writer. So why not look on your hard drive and see what content is sitting there collecting dust?

Several Tips on Where to Look for Content

Repurposing content is one of the easiest and quickest ways to get new content up and running on your sites and across the internet. So, it’s a no-brainer to begin repurposing your content in order to take advantage of all the benefits that repurposing brings. The problem is that once you’ve decided to repurpose content, where do you look for the content to repurpose? The answer to this problem is right under your nose, so it’s really not a problem at all.

The quickest way to find content to repurpose is to look to your own previous content creation efforts. If you have a blog, which you probably do, the posts in your archive are a potential goldmine for repurposed content. Everything you have written and posted in the past has the potential to be morphed into entirely new content that you can use today and tomorrow. So, carefully go through your archives and look for the articles that are still timely and relevant. These pieces are the perfect place to start repurposing.

Another place to look for content to repurpose is among evergreen subjects. “What are evergreen subjects?” you may be asking. Well, that’s an important question. Evergreen content is any content that never goes out of style. It’s always relevant because people never lose interest in the subject. Pet and pet care is an excellent example of evergreen content. Everybody (or nearly everybody) loves animals, so content that revolves around them is always ripe for repurposing. Weight loss and fitness is another great evergreen subject. People are always concerned about their health and how they look. Any article remotely touching on health or fitness is great when repurposed. So when looking through your archives keep an eye open for any ever popular subjects.

pexels-photo
  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Gmail
  • Print Friendly
Another tactic when it comes to repurposing is to use popularity as a metric when determining what to repurpose. If you have any analytic software installed on your blog or site, it’s easy to run a report in order to determine what the most popular posts on your site have been. If there are posts that are still receiving hits months after they’ve been posted, then they will continue to remain popular after they’ve been repurposed.

Finally, if you have no old content to repurpose, don’t worry. High quality PLR articles are available for purchase on a wide variety of subjects. You can purchase articles that suit your needs and then repurpose them as if you had originally created them yourself in the first place.

Categories

Please share your thoughts on this in the Comments section below.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest