Did you know that your customers are much more likely to tell their friends bad stuff that you do than good stuff – unless the good stuff is extraordinary? They already expect to see fast-loading shopping websites, secure shopping experiences, and one-click ordering. It’s what they don’t expect that matters most when it comes to using online experiences to boost your business.
Send a Card
When a customer makes a large purchase from you, consider collecting snail mail addresses in addition to email addresses. This way you can send them a card in the mail thanking them for the purchase along with a little coupon. You can use a service like SendOutCards, or even an online service like Tiny Prints.
Talk to Them on the Phone
Another way to impress your customers is to pick up the phone to tell them thank you, ask them how it’s going, and whether or not you can do anything for them. Most of the time you’ll end up leaving a message on voice mail, but sometimes you’ll get to have a great conversation with someone who is about to become a customer for life.
Send a Survey
When you’re not sure what to do in order to improve your users’ online experiences, ask them. You can use survey software like SnapSurveys or the function on Facebook in Groups, or ask a one-question survey via email.
If you send items to your customers in the mail that they order online, the packaging can make a huge difference. While this isn’t exactly an “online experience” by itself, it will improve your reorder rate exponentially.
Free Is Fun
When you give your audience a lot of free information that they can really count on and use, they end up reporting a much better online experience than without it. If you’re not sure about free, another fun way is to let them pay what they want for digital reports. You can do this easy with Gumroad.
Send Fewer Emails
This might seem counterproductive but the truth is, people get sick of too many emails. However, you do want to reach out a few times a week so they don’t forget about you. In order to accomplish this, only send out email when you have a reason and purpose for doing so – this will make your audience trust you even more.
Keep Your Blog Updated
Nothing is worse for your customer than having a few minutes of time to read what you have to say, only to find out that they’re all caught up. While you don’t want to post just to post, you do want to put up new content a few times a week that has a point and that your audience will love.
Engage in Social Media
Social media is supposed to be an interactive experience but so many times it’s not. Try to spend a little time each day updating social media, answering questions, responding to comments, and posting something new.
Finally, ensure that whenever your audience needs to visit (online or offline), you offer the best experience for them that you can. Fast speeds and an easy-to-read website matches the importance of a comfortable store front for boutique shoppers. Leave no stone unturned to improve your users’ online experiences to boost your business.
A lot of people get frustrated with marketing. They feel like it doesn’t work. But the truth is, marketing does work. If it didn’t work you wouldn’t get the same emails marketing the same thing over and over again. If it didn’t work you wouldn’t keep seeing advertisements on TV shows or billboards. But, you want it to work for you and your business, right? If so, you need to do your homework.
Do Your Research
Before spending any time or money marketing anything to anyone, you should do your research regarding the method that you want to use. If you don’t know what you’re doing and you’re trying to recreate the wheel, you’ll make it harder than it is, and waste time and money.
Know Your Audience
The first thing you should do is research your audience. Know who they are, what they want, what their fears are and what keeps them up at night. Understand their pain points and which ones you can solve with your products and or services.
Understand Your Competition
For some people, the idea of learning more about their competitors scares them. It makes them think they have nothing to offer. But in truth, the more you know about them the better you can serve your audience.
Find the Right Keywords
It is tempting to go right for the obvious keywords, but instead use those obvious words as the starting point to find better keywords. You want to use keywords that have low competition but are being searched for in large numbers. These keywords will work better than the main word. For example, instead of using “car insurance” why not use “Geico”. They’re looking for car insurance and will be in your audience.
Know Your Strengths
Some people are great at writing ad copy, while others are good at writing blog posts. They’re not the same thing. Sure, a good blogger uses copywriting practices within their posts, but it’s still very different. When you need copywriting, consider hiring someone if this isn’t your expertise.
Know Your Weaknesses
Like strengths, weaknesses can also identify ways in which you can make marketing work for you. If one of your weaknesses is hating to sell to people, you can set up a lot of automation so that you don’t have to do it directly.
Choose Your Objectives
Before you do any marketing, know what you want the results to be. Do you want them to subscribe, like, respond or buy? It shouldn’t always be buy either. Sometimes you’re just trying to spread awareness, but you still want a measurable call to action to help you with analytics.
Know the Four P’s
This is product, price, promotion, and place. You have to offer a product your audience wants, at a price they’re happy to pay while letting people know it’s there, and making it easy for them to get.
Your marketing will work for you if you take the time to learn how to do it correctly. You need to know your audience, understand your own skills, and then do what you can to create amazing products that they want and tell them about those products.