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Think Small When Making Videos

Jun 22, 2016 | Content Marketing, Marketing, Online Marketing, Social Media

Think Small When Making Videos
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It can be easy to get carried away when making a video because you want to include everything you can in it. But, that would be a mistake. Instead, think small. Each video should be about one very small topic and not a bunch of topics. If you keep thinking of things to add to a topic, separate it up into many videos to create a playlist.

Write a Script

While you don’t want to read the script, you do want to write out an idea of what you want to say during the video. This will help you narrow down the real topic, and ensures that you don’t have to keep talking past the time people are listening because you’re having trouble getting to the point.

Set a Timer

Set a timer to help you remember the time as you perform the video. It can be a silent timer such as a countdown clock on your cell phone to help you simply know how much time has passed, or you can just watch the clock on your computer.

Edit It Down

If you go over time, use the editing functions in your software to cut some things out and make the video the right size. Longer than five minutes can become repetitive and monotonous unless you’re demonstrating something that really takes longer – but then again you can speed it up to keep your audience’s interest.

Create More Videos

Rather than creating longer videos, create more videos. When marketing with video, more is always better. If you keep them short and sweet, you’ll have more fodder and subject matter for the next video.

Keep Your Focus

Try to stay on focus during your video. Practice will help you get better at this, as will the script. While you aren’t going to read the script (as mentioned above), you do want to at least know what you’ll cover in each video.

Be Specific

When you are very specific about the goal and point of any one video, you’ll be able to stay on track. This will create a more interesting video and keep your audience entertained at the same time.

Think of the Minutia

Instead of thinking big picture when you make videos, think of the smallest thing and point of information. For example, if you have an outline for an eBook, you may only want to talk about one point on the outline in the video instead of all of them.

Use Images and Text

You can edit a video to be more interesting and get more points across with simple edits using text, images, annotations and more. If they’re linkable, so much the better for engagement with your audience.

Finally, don’t forget to use the description area of the video to use keywords, link to products, and to fill in any blanks about the topic. You can even link out to a slide share or a freebie download that has to do with the video if you want to.

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