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How to Create Content that Drives Traffic

Apr 5, 2016 | Content Marketing, Local Marketing, Marketing, Online Marketing, Sales

Creating Content that Brings Traffic to Your Site

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Content marketing is more than just creating a continuous feed of new content into your web site. Done correctly, creating content that drives a lot of traffic to your site is a real possibility.

The solution to have this happen for you is easier than you might think, but does require a little outside the box thinking. In particular, you need to know how to involve several different types of content into the mix, and use them together.

Let’s see 7 ways you can create content that can attract more traffic, and not just one time!

7 Types of content that can bring loads of traffic to your site

Infographics

We are a visual Web, and infographics have become one of the most popular ways to pack a lot of content into an appealing format. Even better, they are easily sharable, and can send a ton of visitors to your site.

Case Studies

Folks are dying to know, step-by-step, precisely how to do things. If you can present a case study that got fantastic results, your content will get ranked, go viral, and garner lots of looks.

Tutorials

Similarly, an excellent tutorial, especially on things technical, is able to bring you a lot of eyeballs for a very long time.

Make Videos

You’d have to have been asleep for the last few years not to have noticed the value and impact of video, especially for traffic and SEO. Plus, your video channel could become a vibrant social stream all in itself.

Podcasts

Podcasts are all the rage now, as people love to listen (even in meetings sometimes!) when they aren’t able to watch. Moreover, it is a great medium for their smartphones, which can be challenging to watch videos on.

Conduct Interviews

If you can set an interview with an authority figure in your space, you’ll be amazed how much traffic and authority it can provide.

Create an Epic Post

Although this is not something you can knock out every day, becoming recognized for producing long form content people want to share and read is very good for your brand!

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