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How to Create a Community around Video

Jun 14, 2016 | Marketing, Online Marketing, Social Media

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YouTube’s popularity and the earning power of some of their top performers shows how important building a community is. When you build a community you can quickly get results from any new product or service as soon as you launch it, because the community is already primed and ready to respond. For that to happen, though, you’re going to have to work hard to build that community – one video at a time.

Speak Directly to Your Audience

When you make a video for your audience, it’s a great idea to look right into the camera and talk directly to them. You probably have a picture in your head of who your ideal audience is. If that is the case, picture that person, look into the camera and just speak from the heart.

Show Your Softer Side

Don’t be too stiff and formal in your videos. Even if you’re trying to attract lawyers and accountants, they want to see the humanity in you with your videos. Attempt to be relaxed. Practice makes perfect, so if you need to practice a few times to get it right, do so.

Mistakes Are Endearing

Don’t worry so much about tripping over one or two words; it’s okay. Normal mistakes made in the course of a conversation are nothing to correct or be ashamed of. Being too perfect will make you seem cold and unapproachable.

Get to the Point

Don’t take too long to make a video. More than three to five minutes is simply too long. There are a few exceptions to this rule, but break up longer videos if you can. Make a loose script if it helps you stay on track.

Set It All to Music

Put some light music in the background that signifies the mood you want your audience to feel as they listen to your video. Be sure to make it quiet and not too loud; you don’t want to hide what you’re saying and distract from your message.

Let Your Humorous Side Out

Even if you talk about serious topics in your video, being a little funny can lighten things up and take the sting out. Being funny can also make videos go viral, so be ready.

Tell Them Secrets

It’s just you and your niche audience, right? It’s okay to share something deep with them during the video. You want them to feel as if they are part of your life, and one way to do it is to be honest and transparent.

Make Some Content Exclusive

You can make some content exclusive to your audience by hiding it from others and only letting people who get the link see the video. You can also hide that content behind a membership wall. This type of content can bring your audience closer to you and also help you collect email addresses.

Respond to Others

This works very well on YouTube. When someone makes a video that affects you in some way, make a response video and include it in a comment to their video. This can help you connect more with the entire community plus bring more people over to your community.

Building a community around video is entirely possible on any platform – not just YouTube. But, YouTube is an excellent place to start creating and hosting videos that you make. Start with an introductory video and then keep going, share on social media, ask others to share and get the ball rolling.

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