Five Ways to Increase the Number of Members on your Website
A membership website is only successful when it has a substantial number of dedicated users. Although it does take some time and effort to achieve a loyal online audience, there are plenty of websites out there that fail due to some very basic mistakes. With these simple tips given below, you can make sure that your website enjoys enough of user sign ups to become successful.
A Clear Call To Action
A membership site that does not have a clear call to action suffers dramatically, even if the content is excellent. Most of the visitors of a site will need to see an obvious call to action so that they can consider a membership. If the call to action merges with the background or is similar to the other buttons on the page, it does not serve much purpose.
Easy Registration Process
Once a visitor decides to register on your website and clicks the button just to find a large and complicated sign-up form, chances are that they will decide it is not worth the trouble. Even if you need all the information you ask on the sign-up form, break the process down into easy bits, with each page having just two or three related details.
Your visitors will be trusting you with their personal information so you will need to let them know that the website will keep it safe or not misuse it. Contact information such as email and phone numbers must not be shared or sold to other companies while paid memberships will need to be followed with some form of satisfaction guarantee.
To make your online visitors feel like they are getting better value by registering with your website, offer them some incentives on sign-up. It need not be anything very dramatic, even a simple mention on a social networking site may help. However, for expensive offers, you will need to offer better incentives.
Instead of making the interested online audience visit a separate page for signing up to your website, use a pop-up with only a couple of fields to show how easy the process is. Adding a modal window is a very effective way of allowing first-time visitors to consider registering without distracting them with any other content in the homepage. All these tips will be helpful only if you have content that is interesting, informative or entertaining to your target audience. Make sure that you have good content so that your visitors have a good reason to register for your website, and your site will eventually enjoy online success.