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Don’t Sell – Show Passion Instead

Jun 6, 2016 | Local Marketing, Marketing, Online Marketing, Sales

Don’t Sell - Show Passion Instead
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Creating video advertisements is a great way to get the word out about your offerings. But, the risk of creating them is that you’ll start sounding like a used car salesman instead of someone who is trying to inform, engage and help your audience. So, let’s get into what helps make a video advertisement work.

Tell a Story

Everyone has a story, and so does your brand and your product. When you tell the story you should be honest, transparent and happy about the story. The story should be related to your ideal audience so that they connect with it.

Show Your Excitement

When you’re talking in a video about your niche, show how excited you are about what you’re saying. Let the audience in on your passion and love affair with the niche you’re involved in.

Show Your Face

Your eyes tell their own story and people want to see them. Don’t be afraid to show your face when you’re telling the story, because that will help your audience see the passion you have for the topic.

Make Them Interactive

Take the time to include links to facts and to other videos of yours inside the video you’re creating. Links with clickable titles inside the video will help your audience digest more of your content.

Use Appropriate Music

You can find royalty free music to use for your videos that help tie everything together in an emotional way. Music can connect to your audience members’ feelings faster than almost anything.

Drive Traffic

Use the video to drive traffic to your main products and/or services by mentioning them at the end of the video or in the description box, depending on where you host your videos and what the terms of service are.

Ask for Input

Your audience members will get excited when they see how passionate you are about your story. When you ask them to share their story, they’ll feel really enthusiastic and more relatable to you in their own telling.

Relate It to Something Else

If possible, relate your products and services to something else that is good, such as a charity. You can donate a percentage of all profits to a particular charity that you’re passionate about, which can help you become even more passionate about getting the word out about your products and services.

The fact is, when you show your feelings about your topic and really show your audience who you are and what you are there for, they’ll be very supportive of you. The reason is that they’ll feel as if you relate to them on a whole different level than if you didn’t show your passion. Your appetite for helping your audience will show through loud and clear in all your actions and interactions.

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