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Create a Content Marketing Plan that Rocks!

Apr 7, 2016 | Business Development, Content Marketing, Marketing, Online Marketing

Creating a Content Marketing Plan is a Necessary First Step!

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The lifeblood of all businesses on the internet is content. It’s what your visitors come to check out and browse, and without fresh, innovative compelling content, your business really has nothing to say.

It doesn’t matter if you sell the very best widget ever to come down the pike; if you can’t or won’t articulate that in various forms of web content in a regular fashion, no one will care.

So how does one set about crafting all this wonderful content? The first thing to know is that you can do this very simply when you create a content marketing plan and decide to stick to it. Let’s check out several steps toward generating your own content marketing plan.

Developing a killer content marketing plan

Find your audience and provide them with what they want

All businesses have a unique audience all their own, and yours does as well. You’ll want to identify who they are by creating your own customer “avatar” and understanding what they need.

Choose your types of content

You aren’t restricted to just blog posts; you’ve got the whole content world at your feet these days. Never has it been so easy to create so many different varieties of web content, such as videos, podcasts, unique imagery, infographics, webinars and more. Decide which forms work best for you and start creating.

Create an editorial calendar and stick to it

This part is key: make sure you commit to a publishing schedule and abide by it. Schedule your content in advance, so that not only does it get done, but so that it can coordinate with promotions, product launches and other activities you have going on in your business.

Market your content

Simply creating it isn’t enough, you need to promote your content. With millions of new web pages hitting the internet daily, it can be difficult to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.

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