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Challenges and Concerns for Female Entrepreneurs

Oct 12, 2016 | Business Development, Marketing, Personal Development

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Challenges and Concerns for Female Entrepreneurs

 

When it comes to becoming an entrepreneur, women may have some perceived challenges going into it. However, these challenges can easily be overcome with some education and perseverance. Let’s go over these challenges and learn how to deal with them.

Being Perceived as Bossy
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Sometimes in our society women who are strong are seen as bossy while a male who does the same thing is seen as
strong.
But, instead of worrying about that perception, women should learn to take charge and not worry about other people’s ideas. When someone calls you out on being “bossy,” stand up for yourself and point out examples of males doing the same thing. When people are exposed to their underlying sexism they will change.

Building Networks

Because of the perception that most people who are business owners are men, most groups seem to be male centric. However, today there are many groups that are available for women to join. But, don’t wait around for women-centered groups; join the groups that are male dominated and take a leadership position. Don’t be afraid to be a leader. You’ll be more accepted than you think.

Making Strong Decisions

Because of the perception that women are bossy, some women have a hard time making decisive choices about their lives and careers. But, that’s the worst thing you can do. If you’ve done the research, be sure of your choices and make the decision, knowing that you’re just as smart as anyone else.

Finding Funding

This is a real problem when it comes to going to banks and finding funding from angel investors. Most angel investors happen to be men right now, and due to that, most of the connections follow the “good ol’ boy network.” You may have to do something to really differentiate yourself to get that type of funding, but it can be done.

Being Well Balanced

It seems that women are expected to do everything well. They are expected to take care of their homes, their children, and do well in business too. It’s not really a fair thing for women to have to take all that onto themselves, but the fact is that’s the idea we’ve perpetuated and allowed to continue. Challenge these assumptions; ask for help from your partner, and demand equality.

Managing Time

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Due to the above expectation that women will handle all things family and home, sometimes managing your time can be an issue. However, if you remember to ask your partner to help, or hire help, you can get better. Don’t outsource anything that is imperative for you to do. For example, you should do bath time, and you should do your own webinars, but someone else can clean the house, and someone else can set up the technology for your webinars.

Fear of Success

This is not really a problem only women experience, but there is a high prevalence of women who seem to shy away from success. Success carries a lot of responsibility and it can be overwhelming at times. Treat yourself the way you want others to treat you. If you want to be a successful business owner, you have to see yourself as one first before anyone else will.

Finding Role Models

Every news report, business article, magazine and so forth often perpetuates the idea that women are in the minority in business. But the fact is that in the USA, women own 10.6 billion businesses and are the fastest growing segment of business owners in the world. Women currently own more than 28 percent of all non-farm businesses in the USA.

Don’t allow your gender to define who you are as an entrepreneur. You can meet every challenge and become very successful by embracing who you are each and every day.

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