by Professor Neil | Dec 15, 2016 | Marketing, Sales
One of the most important aspects of any scalable sales system is that your processes need to be easily repeat able. You have to create processes that you can ramp up or down as needed using systems and software that allow that. Let’s go over the various ways to make...
by Professor Neil | Nov 30, 2016 | Business Development, Business Startup, Local Marketing, Marketing, Sales
Effective Price Anchoring Strategies You can get super-deep into the psychology behind price anchoring, which is simply offering your audience a focus price based on the fact that they tend to remember and rely on the first piece of information that they see. You...
by Professor Neil | Nov 20, 2016 | Business Development, Marketing, Online Marketing, Personal Development, Sales
Creating an amazing digital relationship takes a lot of time and effort. You’ll need to pay attention to all your profiles, who and how you engage with people online, and show people who you are by the information you share with others. There are a lot of ways to do...
by Professor Neil | Nov 17, 2016 | Business Development, Business Startup, Marketing, Sales
As a business owner, you sometimes discover that even though you think you’re doing everything you should, you’re just not making the kind of profit you thought you would. This is not that uncommon and there are things you can check to improve your profit with just a...
by Professor Neil | Sep 4, 2016 | Business Development, Business Startup, Online Marketing, Sales
How to Leverage Growing Technology to Be Competitive How to Leverage Growing Technology to Be Competitive One of the most amazing things about owning a business today is that there is so much technology that is continuing to grow and improve. This technology makes it...
by Professor Neil | Sep 2, 2016 | Business Development, Online Marketing, Sales
How Multi-Channel Analytics Can Help You Make Better Decisions How Multi-Channel Analytics Can Help You Make Better Decisions Every decision you make has an impact on your bottom line. But, sometimes when you look at the numbers it doesn’t tell the whole story. For...