by Professor Neil | Dec 23, 2016 | Content Marketing, Local Marketing, Marketing
When you first start out building a business, everything is so overwhelming that the last thing you want to think about is data, metrics and numbers. In fact it probably scares you to even consider that type of work needing to be done so you can have a successful...
by Professor Neil | Dec 3, 2016 | Business Development, Local Marketing, Marketing
One of the most important things you can achieve as a business owner is sustained growth. That means you’ll be secure in your business for the long haul. Luckily there are strategic ways to achieve what you want. Know Your Why Even though you may have been in business...
by Professor Neil | Nov 30, 2016 | Business Development, Business Startup, Local Marketing, Marketing, Sales
Effective Price Anchoring Strategies You can get super-deep into the psychology behind price anchoring, which is simply offering your audience a focus price based on the fact that they tend to remember and rely on the first piece of information that they see. You...
by Professor Neil | Nov 24, 2016 | Business Development, Local Marketing, Marketing
Do: Diversify Your Business Offers If you’ve been in business a while, you may have reached the top of your growth curve unless you find a way to diversify your offerings. If you want to keep growing, you’ll need to find a way to offer more to current customers or...
by Professor Neil | Nov 1, 2016 | Business Development, Content Marketing, Local Marketing, Marketing, Mobile Marketing, Online Marketing, Search Marketing
Mind Your P’s and Q’s in Maintaining Your Online Reputation It can take years to build your reputation but only minutes to destroy it. It’s imperative that as a business owner you do what it takes to maintain your good reputation. Thankfully, there are...
by Professor Neil | Oct 30, 2016 | Business Development, Content Marketing, Local Marketing, Marketing, Online Marketing, Search Marketing
It’s hard to believe, but there is a lot of disagreement about what exactly native advertising is. The truth is, native advertising has been around a long time, but the form is improving by leaps and bounds and becoming less salesy as consumers become savvier. The...
