by Professor Neil | Mar 15, 2017 | Business Development, Business Startup, Content Marketing
Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues,...
by Professor Neil | Jan 16, 2017 | Business Development, Business Startup, Marketing
Affiliate marketers have an interesting challenge when it comes to promoting products and services that aren’t their own. They need to establish themselves as experts but it’s not their products, so how do they do that? First of all, most products being sold today...
by Professor Neil | Jan 12, 2017 | Business Development, Business Startup
When you decide to become an entrepreneur you have a lot of decisions to make. The first choice is what type of business is right for you. Your business is going to be your entire life from sunup until sundown, so you may as well choose something that you really like...
by Professor Neil | Jan 9, 2017 | Business Development, Business Startup
When you decide to start your own business it’s important to realize that there will be some fixed and flexible expenditures that you’ll have to take into account for every single month. Deciding on a start-up budget will depend on your goals, how much disposable...
by Professor Neil | Nov 30, 2016 | Business Development, Business Startup, Local Marketing, Marketing, Sales
Effective Price Anchoring Strategies You can get super-deep into the psychology behind price anchoring, which is simply offering your audience a focus price based on the fact that they tend to remember and rely on the first piece of information that they see. You...
by Professor Neil | Nov 17, 2016 | Business Development, Business Startup, Marketing, Sales
As a business owner, you sometimes discover that even though you think you’re doing everything you should, you’re just not making the kind of profit you thought you would. This is not that uncommon and there are things you can check to improve your profit with just a...
