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5 Tips for Winning With Facebook Ads

Apr 9, 2016 | Facebook, Local Marketing, Search Marketing, Social Media

Ways to Deliver Better Results from Your Facebook Advertising
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Facebook ads have grown into a powerful tool for the average marketer, enabling them to reach vast numbers of people they might otherwise not have had the budget or ability to find. It is also very cost effective if you know a bit about how to manage your campaigns, which makes it an extremely viable choice when compared with Google Adwords and other PPC platforms.

Imagine having the capability to dial in a highly targeted audience based upon interests and behaviors and have your ads up and running, bringing you new leads and sales in just hours. That can happen, but you need some knowledge to make it happen. Here are 5 tips which will help guide the way!

5 Best Practices for Your Facebook Ads

Master precise targeting

Facebook is the industry leader with regards to making it possible to precisely target your advertising audience. Using tools like Audience Insights directly integrated into your advertising platform, you can direct your ads to niches as small and specific as you want. This is the single most important skill to master in Facebook advertising.

Utilize only the Mobile and Desktop ads

Right side ads have their place but they are trickier to try and get a positive return on your investment. Besides, newsfeed ads and mobile are the place to be, as more than half of all Facebook traffic originates on a mobile device.

Segment and Daypart

Parsing out your audiences into specific segments you can reuse makes it easier for you to market long term. Also, look into the new feature of day parting on your ads, delivering them only when your customers have the best shot at seeing them.

Use Eye Catching Graphics

Use vivid and compelling images for your ads. This can take a bit of time, but the right images will sell you ad far better than any words. And please don’t use images that have been used time and again.

Investigate lookalike audiences

Facebook’s ability to create a “lookalike” audience based upon your fans, email list, and other factors is a goldmine waiting to be discovered. Take advantage of this before your competition does!

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